Syndicate Research
Syndicated research can be used to pick up important base-line information about the market size and target market composition for your new product. You can keep up-to-date on the changes occurring in a market that you are already part of, so you can stay ahead of the game and meet the market as it comes around the next corner.
Syndicated research is a single research study that is performed and conducted by a research company that determines the overall population, topic(s), questions to be asked, and intervals between studies. The research results are often packaged and made available for sale to multiple client companies (each client company receives the same research information).
Examples of well known syndicated research firms include:
- The Advisory Board Company
- Forrester Research
- Gartner Group
- Corporate Executive Board
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